In this day and age, where social media has shrunk attention spans, that amount of attention is pretty rare giving you the ability to dive deep into topics. These listeners will spend 30 minutes or more with you at any given time. One of the best things about podcasting is the intimate connection you build with your audience. They’re free to create and free to listen to. Midroll found that 61% of listeners purchased a product or service after hearing it advertised on a podcast.People can listen to podcasts on the go, in the car, at the gym, and even at work. Podcasts are a popular content platform because they’re easy to consume.A podcast is an excellent way to build an audience from scratch and position yourself as an authority in your industry.You don’t need to be an established content creator or have a blog to become a successful podcaster.Some benefits of running a podcast include:
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